Imation Corp. is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media. Imation serves customers in more than 60 countries, in both business and consumer markets. The objective was to improve the brand positioning and the sales rates by re-designing the Imation packaging for the storage media for the European market. When the design direction proved to be successful we continued designing the flash drives packaging as well. The resellers introduction of the new packaging design direction was held in Montreux, Switzerland. For this Imation event I created a presentation booth, banners, powerpoints and campaign collateral. A stylish design manual in a blister packaging and advertising material followed.